The Best Euro-thriller Music Ever…
…adapted by an Australian composer to sell a Ford Lincoln. Ironic concept for an ad, concocting a glossily Euro confection and tagging it as “American luxury.” But it sure is purty. Go, global capitalism! (Tumblrers, click to see the video).
If anyone finds this version of Rob D’s “Clubbed To Death” as a single, without Dylan McDermott’s sexxxy voice over, let me know.
When the ad aired, in 2000, my producer at the time played it over and over on the original Ad Critic web site while we were editing. Those gorgeous nested scenes—none of our clients (we thought) would ever have the budget or products for anything this complex and beautiful; and therefore our reels would never be cool enough for anyone who did have projects like this to hire us.
This bothered us a lot.
Like a lot of people in advertising, we were more interested in telling stories, making little movies, our hundred thousand dollar origami, than we were in selling anything.
I do like knowing how visuals like this get made, being able to admire the artistry (and overtime!) that goes into them. But mainly, these days, I listen to the music, and enjoy the sense of being pulled through space—which is what, I think, the ad’s creators hoped for.
